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Learn how to incorporate market access in your medical device clinical strategy

When developing medical devices, companies are prone to fixate on obtaining the obligatory CE mark or FDA approval. Many fail to identify the need to strategically plan their journey during the development lifecycle towards market access success.

Watch the webinar and learn:

  • Which strategic questions should you be asking your stakeholders during early development, in order to achieve commercial product success?
  • How to ensure the clinical strategy is aligned with the overall value generation and value communication strategy?
  • What market access data should clinical teams include in clinical investigations?
  • How PMCF studies or other mandatory activities can be used for more than performance and safety documentation.

Keywords: Medical Device, Market Access 


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Páll Jóhannesson
CEO of  


Anders Mærkedahl
Partner at
Nordic HTA


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